uBe Rhino is a joint venture BPO company between Pioneer Your Insurance,
a significant player in the insurance industry,
and Hollard, South Africa’s largest privately owned insurance group.

Pronounced as “You Be Rhino”, the trade name is an amalgamation of “ube”,
the purple yam which is a staple Filipino dessert and “rhino” one of Africa’s big five game animals.
The Rhino embodies characteristics of being loyal, self-assured, courageous,
and resilient. Hence, uBe Rhino is a call to action. I.e. “You be a Rhino”